NEWS: PTA launched a news release today announcing the ten new board members selected recently at the 112th Annual National PTA Convention in San Diego. The release was sent to national and local education reporters, as well as education trade media. Click here to view the release.

Outcome: PTA viewed as a powerful voice for children and representative of grassroots parents. Local coverage in new board members’ area.

NEWS: PTA will launch a news release Monday, July 21, announcing the winner of PTA’s highest national award recognizing family, school, and community partnerships that support student success—the Phoebe Apperson Hearst-National PTA Excellence in Education Partnership Award. It also highlighted the four honorable mention award winners. The release was sent to national and local education reporters, as well as education trade media.

Outcome: Positive view about PTA’s partnership award program. Local coverage in winner’s area.

NEWS: PTA has been called upon as an expert for several back-to-school articles. Below is snapshot of the interviews, including outlet name and specific topic.

* Tom Joyner Morning Show (nationally syndication radio show);
o Importance of parent involvement (for special back-to-school weeklong theme in August)
* Associated Press (national)
o Tips on questions to ask at back-to-school open house
* USA Weekend Magazine (national)
o Parent involvement tips for back-to-school
* MSNBC.com
o New technology trends (for back-to-school package)
* Real Simple Magazine (national)
o Back-to-school back pack checklist
* Peoria Journal Star (Illinois)
o Parent involvement tips for back-to-school
* Fresno Bee (California)
o Local PTA membership efforts around back-to-school
* Jackson Citizen Patriot (Michigan)
o Evolution of fundraising; tips for back-to-school

Spokespersons: Jan Harp Domene, PTA national president; and

Byron Garrett; PTA national chief executive officer

Outcome: PTA viewed as a relevant, resourceful organization and viewed as the premier expert on back-to-school topics.

Media Outlet: Wall Street Journal

News: Provided tips for dads and males on keeping kids sharp in the summer. Also, provided perspective on importance of male involvement.

Spokesperson: Chuck Saylors, PTA national president-elect

Outcome: PTA viewed as a relevant resource for parents and a credible resource for top-tier media.

Media Outlet: NEA Today (national magazine)

News: Participated in an interview about being the new national chief executive officer of the national PTA. Interview will be featured in a question and answer format.

Spokesperson: Byron Garrett, PTA national chief executive officer

Outcome: Article to appear in upcoming issue.

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